Ever since you were a child, you knew you wanted to one day open your own store. Although you never could quite put your finger on it, there was something about the life of a small-town shopkeeper you found incredibly appealing. In addition to stocking a unique assortment of products, owning a store enables you to interact with a colorful range of clientele from around the community. Having recently completed four long years of business school, you’ve rented the perfect retail space, stocked your shelves with merchandise and hired a bang-up staff. However, before proceeding with your grand opening, you’re determined to spread the word about your promising new store. Since you studied business management – and not business promotion – making the local populace aware of your store may seem like a daunting task. Fortunately, utilizing the following tips will help you drum up a wide assortment of customers and effectively build awareness for your business.
Send out Direct Mailers
Whereas email campaigns are easy to ignore, most people are liable to at least glance at direct mailers. Although promotional emails have an unfortunate tendency of winding up in spam folders, people essentially have to look at direct mailers. This ensures that prospective customers will quickly become familiar with your store – whether they initially want to or not. When looking for a reliable company to create direct mailers that are sure to grab people’s attention, you can’t go wrong with US Data Corporation. With a countless assortment of successful direct mailing campaigns under their belt, US Data Corporation has what it takes to attract new business to your store in a timely manner.
Get Active on Social Media
These days, it’s virtually impossible to find a successful business that doesn’t have a strong social media presence. With this in mind, there’s no time like the present to create Facebook, Twitter and Instagram accounts for your store. Regardless of how large or small your business happens to be, social media is a highly effective way to attract new customers and keep existing clientele informed about upcoming promotions and sales events. To encourage more people to follow your store on social media, consider offering special discounts to your business’s Facebook friends and Twitter followers.
Advertise in Your Local Newspaper
It’s no secret that print media has taken a beating in recent years. With digital content steadily rising in popularity, it’s no wonder that so many newspapers and magazines have gone under. However, in many small towns, the newspaper industry is still fairly robust. Since the local paper is often people’s only window into what’s happening around town, the subscription numbers in smaller locales have remained relatively steady. Those being the case, newspapers are fantastic outlets for advertising local businesses. As you’ll find, spending a paltry sum to purchase ad space in your local paper can pay off in a big way.
Custom Promotional Items
A great way to advertise your business is to hand out custom promotional items from Absorbent Printing. They can range in items from pens, calendars, mugs and many more items. Being able to give out items that have your name on them can have a long lasting effect on marketing. Not only does the consumer get to walk out with an item, but it has your brand name and logo on it and every time they use it other people will see your name. It is a great way to get exposure. You are also able to tailor the item to your own company; it doesn’t have to be the same as what every other company is giving out. Be unique, stand out of the crowd, give out something consumers would want to show off.
Regardless of your current locale’s size, creating awareness for a new business can be an uphill battle. Luckily, a little bit of perseverance coupled with a willingness to try new things will help make your small business the hottest store in town.