It’s no secret that in the business world part of your success is down to how innovative your business and ideas are. Whether these are small aspects of your company or more significant pioneering ones; having that x-factor can put you a cut above the rest and make you a more favourable choice for consumers.
That being said, some businesses in the past have failed following their attempts to become – or at least appear to be – more innovative because they lacked focus and direction. Rather than taking the time to consider what strategies they could best utilise, they simply tried too many at once, without thinking them through. To ensure you don’t fall into this trap, this post explains four more general ways you could innovate your business, read on to find out more:
Be More Democratic
As the boss you may sometimes feel pressurised to come up with all the new ideas for your business. This need not be the case though, your workforce are the ones who know your company best, so offer them a chance to speak. Organise meetings and forums to allow them to voice what works well and what they think are the best ways forward then work together to form a plan.
Recruit for the Future
Being innovative doesn’t just apply to the present; you should look to the future. While it’s important employ those with experience, you should also look for those who have a lot of potential. They are the individuals who will take your business forward, so be as thorough and selective as possible in your appointments.
Utilise Specialist Services
One way to give your business an innovative edge is to offer your client-base specialist services. An effective means of doing so is to use external services, such as companies that can provide express delivery which could be a huge selling point. Equally, you could offer telephone customer services via outsourced firms.
Connect more with Customers
The old saying: ‘the customer is always right’ might not always be the case, but they can still give you valuable feedback. Offer them the opportunity to voice their opinions – whether good or bad – and not only can you use this to improve, but your customers will feel valued. Social media is a great and cost effective means to facilitate this.
To return to a key point, don’t simply dive straight into a new strategy for the sake of it, read through these suggestions and take on board some of them to help make your business more innovative.