How Businesses Handle Seasonal Demand


Many businesses find themselves with increased demand during certain times of the year, especially in the lead up to the holidays. Coping with the extra demand in peak seasons is crucial though. Not only will it result in more sales, it’ll also give your customers a better shopping experience. If you can’t provide them with your product, they’ll have to look elsewhere. Here’s three ways your business can better handle seasonal demand.

Be More Flexible

Flexibility—or, more, importantly, scalability—is the key to handling this time of the year. There are many elements of your business that you should design around this concept. For instance, if your business deals with a lot of customers’ digital data, use a cloud storage plan from platforms like Microsoft’s OneDrive or Dropbox. These services allow you to handle payments on a monthly contract, which means you can adapt your plan to the amount of storage you expect you’ll need at any given time. Because the plan is fluid, you can easily switch back to your previous plan so that you aren’t paying for data you don’t need during the rest of the year. Similarly, if you have a warehouse that holds your inventory, choose a logistics provider that allows you to upgrade your square footage as you need it.

Business Plan
Business Plan

Temporary Structures

Many businesses in the UK are going to creative measures to make sure they find the necessary office space in an increasingly expensive real estate market. Companies like Neptunus specialise in temporary solutions to take advantage of the increased demand during peak seasons. The buildings are constructed to your needs with modular, flexible dimensions and designs. They also offer a variety of options in climate control, sanitary facilities, and insulation, which makes it possible to create offices, retail outlets, and supermarkets. Because the store is customisable it can be constructed to incorporate the characteristics and appearance of your brand so you’re company’s image won’t be compromised either.

Freelancers and Interns

During busy periods of the year, many companies take on part-time workers. If you miscalculate demand, you may end up with more employees than you need, however, so it’s much safer to employ freelance workers or even interns from a local college or university. Students leaving education face fierce competition in securing work so many institutions would prefer them to gain valuable work experience before they finish their studies. Some schools even recognise the work as a part of their academic grade. When things get busy, taking on extra staff is necessary so your regular staffs don’t feel overworked and suffer from burnout.

If your business wants to remain competitive it needs to take advantage of these times. Consider implementing some of these changes now so, by the time the next holiday season rolls around, you’re ready.